Robyn named her business ‘Authenticity Marketing’ because she saw first hand the value in genuinely showing up as herself in the digital space. The shoot plan included all the of Robyn’s layers - who she is and how she approaches her clients with visual representation of her lifestyle to demonstrate her specialties. From here clients have the opportunity to see if she’s a good fit; and if her values align with theirs.
Robyn’s key feelers were: Rad chick, edgy, energy, laughter, emotion, positivity, and a sense of her passion and excitement for her work. We set all of this up against the backdrop that Robyn enjoys in her daily life. Exercising, being outdoors, hanging with her dog, working from home, engaging with clients and enjoying time with her friends and husband. Check out the portfolio below to see some of the highlights from this full branding session.